Nailing Your Niche: The Fletch Journey with Rob Kaminski

In this episode of "Founders Future," host Joe Fitzgerald engages in a compelling conversation with Rob Kaminski, co-founder of Fletch, a product marketing consultancy tailored for B2B SaaS startups. Rob shares the inspiration behind Fletch, detailing how he and his co-founder, Anthony Pierry, identified a significant gap in the market: many startups struggled to clearly articulate their value propositions on their homepages. Through a structured process, Fletch has successfully assisted over...