From SDR to CEO: Hedi Benkirane’s SalesDev Journey

In this energizing episode, host Ammar Elm chats with Hedi Benkirane, founder of SalesDev. With a proven track record as a business development representative—generating over $1 million in ARR at companies like Polar and SimpleReach—Hedi shares how he turned his deep expertise in outbound sales into a full-fledged company. Sales Dev is shaking up how organizations approach cold outreach, prospect targeting, and lead qualification. Hedi opens up about the key principles that guide his approach...