From Police Officer to UGC Creator: Craig Wolfers on Authentic Storytelling

In this episode of Founders Future, with host Milan Kohut, we meet Craig Wolfers, a UK Creative strategist and UGC creator and the founder of Socially Wolfers. Craig shares his unexpected journey from being a police officer to becoming a full-time creator, a transition sparked by the need to support his family during a health crisis. He delves into the art of crafting authentic, high-converting video content and reveals why he chose to niche down into male-focused products, addressing importa...