Crafting Your Brand's Story: A Conversation with Patrick Hanlon

In this episode of "Founders Feature," host Laura Skinner engages in a compelling conversation with Patrick Hanlon, the CEO of Primal Branding. Patrick shares his unique perspective on branding, emphasizing the concept of brands as belief systems and communities, a notion he pioneered in 2002. He discusses the importance of storytelling in marketing, explaining how brands can grow through authentic connections and word-of-mouth referrals. As they delve into the challenges of scaling a busines...