Building Audience-First Brands: Anthony Kennada on Audience Plus

In this episode of *Founders Future*, Laura Skinner interviews Anthony Kennada, CEO and founder of Audience Plus, a company focused on audience-first marketing. Anthony shares his journey from CMO at Gainsight, where he learned the power of brand-building and thought leadership, to founding Audience Plus, which helps companies cultivate meaningful relationships with their markets. He emphasizes the importance of “audience marketing” to engage the 95% of a target audience not yet ready to buy,...