Beyond the Personal Brand: Scaling Systems, People, and Purpose

In this power-packed episode, Mishal Saeed sits down with Alyssa Dver — confidence expert, bestselling author of eight books, and the visionary behind the American Confidence Institute and Ela. Together, they dive deep into what it takes to build a scalable, mission-driven business that balances personal branding with global reach. Alyssa shares the mindset behind using her books as high-value lead magnets, the importance of meeting audiences where they are (across LinkedIn, email, and social...