The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.FollowHosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)Guest: Kevin Evers Linkshttps://anneandfrances.comSubscribe to TED Instagram: @tedYouTube: @TEDTikTok: @tedtoksLinkedIn: @ted-conferencesWebsite: ted.comPodcasts: ted.com/podcastsFor the full text transcript, visit ted.com/podcasts/fixable-transcriptsFor the full text transcript, visit ted.com/podcasts/fixable-transcriptsWant to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.