It’s time to rethink CX: Satisfying Customers at their Moment of Need

As technology constantly evolves, it's no surprise that artificial intelligence (AI) is playing a larger role in customer experience. With the rise of chatbots and virtual assistants, businesses are starting to see the value in using AI to improve customer interactions, making it easier than ever for customers to engage with brands. How can businesses make the most of AI to improve their business outcomes? In today’s episode of the CX Pulse Podcast, our guest, Maribel Lopez, talks about some of the best practices organizations can get in touch with customers. She will also discuss the role of artificial intelligence (AI) in customer experience, how bots and virtual agents can improve sales conversion as well as some of the pitfalls organizations often fall into with AI. Maribel Lopez is the Founder and Principal Analyst of Lopez Research, a market research and strategy consulting firm. In her role, Maribel tracks the evolving trends in mobile, IoT (transportation, retail, telecom, healthcare) and machine learning that leads to cognitive computing services. She helps companies select the right technology to build new agile business processes and advise technology vendors on how to build better products and go-to-market strategies. Enjoy!