107: Flip The Script - Change from about you to about your client.
Context & Clarity for Small Firm Architects - A podcast by EntreArchitect // Gābl Media
Let's play The Flip The Script Game! You're an expert, a professional; you're experienced, maybe you've won awards, but your prospective client wants to know what any of that means for them. The game today is, take something you say often and flip it around to be about your client instead of about you.
