EP51 | Olga Andrienko - How SEMrush uses gamification to engage users and increase retention

Today on the Churn.fm, we have Olga Andrienko, Head of Global Marketing at SEMrush. In today's episode, we discussed SEMrush’s rapid growth and how it affected their churn rate, why they decided to switch their focus to customer retention, and how they use social media to identify their ideal customer profile. Olga also shared how SEMrush used Easter Eggs to gamify user engagement and how they use the SEMrush community Facebook group to get users actively involved in product development. As u...