EP 165 | Lowell Ricklefs (Traction Advising) - New business VS retention: Which metric influences a company’s acquisition.

Today on the show we have Lowell Ricklefs, CEO, and co-founder of Traction Advising. In this episode, Lowell shared his experience from a buyer’s perspective of SaaS businesses, the reasons to acquire vs buy, and how they evaluate potential acquisition targets. We then approached acquisitions from the seller side and talked about when the right time is for Founders to start to think about an acquisition, the steps they should take before they begin the process, and the key metrics that influe...