EP 115 | Eric Keating - How Appcues customize their onboarding flow based on a “product adoption score” to increase retention.

Today on the show we have Eric Keating, VP of Marketing at Appcues. In this episode, we talked about how Appcues differentiate themselves from the pack operating in such a competitive market, how they use their own service and why their marketing team owns customer onboarding. We also discussed how big successful companies got away with shitty customer onboarding experiences and why you cannot afford to do it now. We then dove into the importance of continuous onboarding, and talked abo...