How can big beauty and fashion brands get into web3? (w/ L’Oreal web3 team)
Chain Reaction - A podcast by TechCrunch, Yashad Kulkarni, Maggie Stamets, Kell Keller, Jacquelyn Melinek

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For this week’s episode, Jacquelyn interviewed Patrick Kaminski, the director of digital innovation for web3 and metaverse at L’Oreal, and Manon Cardiel, head of strategic planning and partnerships within web3 and metaverse at L’Oreal. Patrick is the leader behind NYX Professional Makeup’s GORJS DAO, which launched in mid-January with hopes of combining the NFT world and the beauty industry in the metaverse. While Manon worked on the GORJS project, she also helped launch NFT collections for companies like Mugler and Yves Saint Laurent. L’Oreal is best known for its beauty products, but the over 100 year old company is also home to a plethora of brands that many of us use and own like Maybelline, YSL, Armani, Kiehls, Valentino, Prada, CeraVe and more.