First Customers, Personal Brands and Marketing with Luc Bohunicky

In this episode we spoke about: - The importance of the marketing involvement from the start - The need for the tech and marketing departments to work closely together - The role of the ego of the tech founders - How do reach out to potential early adopters in a right way - Non linear career paths - The value of (real) diversity and tech recruitment - Tech startup branding and the importance of building founder personal brand