iPhone 4 - Apple’s most painful product launch

Apple Core - A podcast by Graham Bower and Charlie Sorrel

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When Steve Jobs announced the iPhone 4 at WWDC 2010, it surprised no one. Tech blog Gizmodo had already spilled the tea two months earlier by publishing photographs of a lost prototype. Jobs was furious, but he found a way to turn the situation to his advantage. The design of the iPhone 4 set the standard for all subsequent models. And with innovative new features like FaceTime and the Retina Display, Jobs described it as the biggest leap forward since the original iPhone. iPhone ...