Apple Maps - the unnecessary apology

Apple Maps launched alongside the original iPhone in 2007. Initially, it relied on map data from Google. But in 2012, when the two companies became smartphone rivals, Apple was forced to find an alternative data source. Opting to build its own map platform in-house, Apple attempted to replicate a product Google had developed over many years in a matter of months. Unsurprisingly, the results were not perfect. Users around the world reported bad directions, missing landmarks, and bizarre visual...