MVPs - The "Who": Personas

Next up in our series about MVPs, we're talking about personas. To know if people are going to use your product, you first have to understand the people you would be building the product for—because no product can be built for “everyone.”  In this episode, Host Phil Ledgerwood breaks down MVP personas into three parts: identifying potential users, understanding them, and empathizing with them. When you truly understand your potential users, that knowledge helps you build a product that serves your users better—and that should be your ultimate goal.