Scaling Your Ecommerce Brand By Fishing In Ponds & Meeting Your Customers Where They Spend Time Online

In this episode, Greg Shuey and Laurel Teuscher delve into strategies for identifying and engaging with potential e-commerce customers online. Laurel, the VP of services at Stride and an e-commerce expert, emphasizes the importance of understanding where your ideal customers spend their time on the internet. She advocates for using tools like post-purchase surveys to get a sense of where customers are coming from, which helps in tailoring marketing efforts to more lucrative platforms and comm...