How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands - A podcast by Greg Shuey

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Business

In this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing out that platforms like TikTok, YouTube, and even ChatGPT are gaining traction as key discovery tools. This shift demands that brands rethink their ...