How To Better Capture & Use First Party Data To Guide Your D2C Strategy

In this episode of the "7 Figures and Beyond" podcast, Greg speaks with Jean-Marx, a seasoned digital marketer and former senior director of marketing at Land's End. He is currently on the lookout for new opportunities, highlighting his extensive experience in the industry. The conversation begins with a discussion on the importance of first-party data, particularly focusing on effective strategies for email capture as a critical component of digital marketing in 2024. He emphasizes the need...