How To Analyze & Dominate Ecommerce Search Engine Results Pages (SERPs)

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands - A podcast by Greg Shuey

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Business

In this episode of the 7-Figures & Beyond Marketing, Greg Shuey welcomes Boyd Norwood, VP of Marketing at Nozzle, to discuss the evolution of search engine results pages (SERPs) and their impact on e-commerce businesses. Boyd shares insights from his 20-year career in SEO and online marketing, highlighting how SERPs have become more complex, shifting from the traditional "10 blue links" to a more intricate display of product listings, AI-generated overviews, and interactive filters. The e...