Ecommerce Email/SMS Marketing Trends & Insights For 2025

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands - A podcast by Greg Shuey

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Business

In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data privacy. Despite these challenges, she highlights opportunities, such as the record-breaking Black Friday/Cyber Monday spending, which showcased t...